Goatstarter › Programme Curriculum

First Cohort
curriculum.

You build with AI using Claude Code — you ship the product that fits your sector together with the AI. This page lays out, module by module, what you'll build, the stack underneath, and the concrete output of every module. Not a framework course. Output-driven.

8 Modules Online · Turkish 1×1 mentor + live sessions Open build channel Done-for-you: email + lead gen
At a glance

Programme summary.

You build your own product from zero with AI. By the end you have a live application on your own domain, with paying customers and recurring revenue. The cohort is small; every founder gets 1×1 mentor calls and direct working time with Esad and Burhan.

8
Modules
Zero to sale
2
Done-for-you
email + lead gen
1×1
Mentor call
every week
∞
Open build
channel
Production stack

The stack AI builds with.

We don't teach Next.js or Supabase theory. Claude Code uses the tools below to ship the product that fits your sector — you stay focused on product and customer, the AI handles build alongside you. The stack is production-ready and industry-standard; you leave the programme owning your code and your infrastructure.

01 / Build

Claude Code & AI building.

You don't write from scratch — you learn to ship product with Claude Code as your build partner.

  • Claude Code
  • Claude API
  • Git / GitHub
  • VS Code
02 / Frontend

Next.js & React.

Modern React with the App Router — Server Components, streaming, edge functions. Type-safe with TypeScript.

  • Next.js 15
  • React 19
  • TypeScript
  • Tailwind CSS
  • shadcn/ui
03 / Backend & DB

Supabase, all-in-one.

Postgres + Auth + Storage + Edge Functions on a single platform. Row Level Security from day one.

  • Supabase
  • PostgreSQL
  • Row Level Security
  • Edge Functions
04 / Deploy

Vercel & your domain.

Live in one command. Custom domain, SSL, monitoring — all wired up.

  • Vercel
  • Custom domain
  • SSL / DNS
  • Sentry
05 / Email

Email infrastructure.

Modern transactional + marketing engine. Triggers, segments, deliverability — set up and run.

  • Resend
  • Loops / Postmark
  • React Email
  • SPF · DKIM · DMARC
06 / Lead gen

Outbound engine.

ICP narrowing, prospecting, cold email + LinkedIn sequences — our team sets it up and runs it.

  • Apollo / Instantly
  • Smartlead
  • LinkedIn Sales Nav
  • n8n
07 / CRM

Pipeline management.

Lead/company database + pipeline (Demo → Pilot → Paid) + lead scoring. Custom on Supabase or off-the-shelf.

  • Supabase tables
  • HubSpot / Pipedrive
  • Notion CRM
  • n8n automations
08 / Payments

Subscription & billing.

Subscription, multi-tier, trial, coupons, webhook event handling. Payment provider chosen for your market.

  • Payment integration
  • Webhook handler
  • Invoice generator
  • Trial / coupon
09 / Analytics

Behavioural data.

Page views, conversion, funnels, retention. See what users actually do — find the leak, fix it.

  • Plausible
  • PostHog
  • Vercel Analytics
Curriculum

8 modules, zero to paying customer.

One module per week. The structure is consistent: a cohort kickoff, hands-on workshops, a 1×1 mentor call, and the open build channel. Every module ends with a concrete output you can show.

Module 01
Setup & direction.
Week 1
By the end
  • Your dev environment is up — Claude Code, Git and terminal installed and running
  • You've defined your sector and your ICP (Ideal Customer Profile)
  • You've run 5 real customer conversations in the field
  • Your first basic project is built with AI and shipped live
This week
  • Kickoff session — targets, case studies, open Q&A
  • Settling into the Claude Code workflow — building with AI as a routine
  • Sector narrowing + ICP doc
  • Customer discovery: who, what problem, how to talk to them
  • Synthesising customer interviews — finding the real need
Stack
Claude CodeGit / GitHubVS CodeVercel CLILoom
Module output

A working dev environment + ICP doc + 5 customer interview transcripts.

Module 02
First product version.
Week 2
By the end
  • A live, working first version of your product — accepting users
  • The product type that fits your sector is locked in (assistant, automation, tool, mini SaaS)
  • The core value proposition is now an actual product
  • A real user has tested your first version
This week
  • Choosing the product type that fits your sector (assistant / automation / tool / mini SaaS)
  • Building the first product version with Claude Code
  • Embedding the AI feature into a value-delivering flow
  • Going live on Vercel + custom domain
  • Hand-off to a real user for testing
Stack
Next.js 15Claude APITypeScriptTailwind CSSshadcn/uiVercel
Module output

A live first version with an AI feature, tested in the hands of a real user.

Module 03
Dashboard & onboarding.
Week 3
By the end
  • A working dashboard with sign-up, sign-in and session management
  • New users understand what to do inside — onboarding flow is in place
  • Data is secure — every user only sees their own data
  • Account & team management basics are running
This week
  • Auth: magic link / email + password / social sign-in
  • Database setup + security policies (each user sees their own data)
  • Dashboard design: empty, loaded and error states
  • Onboarding checklist: guiding the user to the aha-moment
  • Basic user-behaviour tracking
Stack
SupabasePostgreSQLRow Level Securityshadcn/uiNext.js Middleware
Module output

A dashboard with working sign-up + sign-in + onboarding, secured by RLS, where a real user knows what to do inside.

Module 04
Landing page & lead capture.
Week 4
By the end
  • A live landing page that captures demo requests and emails
  • Social proof + messaging structure that convinces decision-makers
  • Behavioural analytics wired in — you see who's doing what
  • First external feedback collected and synthesised
This week
  • Hero + value prop + social proof + FAQ + CTA — page anatomy
  • Copywriting: which words land with which decision-maker
  • Lead capture form + sync to email list
  • Conversion-focused tuning: where users drop, how to keep them
Stack
Next.jsTailwind CSSFramer MotionPlausible / PostHogWebhooks
Module output

A live landing page on a custom domain, capturing demo requests and emails, with analytics wired in.

Module 05
Email automation.
Week 5Done-for-you
By the end
  • A live email engine nurturing leads while you sleep
  • Welcome series + drip campaigns + behavioural triggers, all running
  • You've seen how it works and can operate it yourself
  • After turnkey hand-off, you can keep us running it or run it yourself
This week (done-for-you)
  • Our team sets up the SMTP and deliverability
  • Our team writes the first sequence — you approve and stay in the loop
  • Welcome series + lead nurture + behavioural triggers go live
  • Segmentation and A/B test logic configured
  • End of module: hand-off + operating playbook
Stack
ResendLoopsPostmarkReact EmailSPF · DKIM · DMARC
Module output

An automated email engine our team builds — handed over turnkey, nurturing leads continuously.

Module 06
CRM & pipeline.
Week 6
By the end
  • A pipeline that tracks every opportunity — no leads lost
  • Pipeline stages live: Demo → Pilot → Paid
  • Lead-scoring logic in place — you know who to call first
  • Automatic reminders + status tracking running
This week
  • Lead and company record structure
  • Demo → Pilot → Paid flow configuration
  • Lead scoring: who's ready, who's waiting, who's cold
  • Automatic reminders and follow-up flows
Stack
SupabaseHubSpot FreePipedriveNotion CRMn8n
Module output

A working pipeline that loses no leads, with scoring logic running.

Module 07
Subscription & billing.
Week 7
By the end
  • Your product takes money — subscriptions and invoices working
  • Multi-tier pricing live (Self-Serve / Team / Enterprise)
  • Trial periods + coupons + invoice handling running
  • Payment / cancellation / failure flows handled automatically
This week
  • Choosing and wiring up the right payment provider for your market
  • Subscription flow — sign-up → trial → payment → renewal
  • Multi-tier pricing structure
  • Customer portal: upgrade, downgrade, cancellation flows
  • Invoice, coupon and tax handling at a fundamental level
Stack
Payment integrationWebhook handlerCustomer portalInvoice generator
Module output

A working payment flow taking money, handling subscriptions, tracking trial conversion.

Module 08
Lead gen & outreach.
Week 8Done-for-you
By the end
  • A lead gen + outreach engine our team has been running
  • First meetings with warm prospects on your calendar
  • Your first paying customers closed — together with us
  • The system is yours, turnkey — operate it yourself or keep us running it
This week (done-for-you)
  • Our team builds the lead list matched to your ICP
  • Our team writes the outbound copy and runs the sequences
  • Our team handles replies and books meetings on your calendar
  • You join the meetings — warm prospect, ready brief
  • We close the first deals together — then the system is yours
Stack
ApolloInstantlySmartleadLinkedIn Sales NavVercelSentry
Module output

A lead gen + email engine our team operated — first paying customers landed, handed over turnkey.

Weekly rhythm

A typical week.

Every module week follows the same structure. Starts in front of the cohort, builds in workshops, deepens in 1×1 mentor calls, and stays open for support around the clock through the build channel.

Monday

Cohort session.

Esad, Burhan and a guest mentor in front of the cohort. The module's targets are set, last week's outputs are shared, open Q&A.

Tue–Thu

Hands-on workshop.

We build together. Live coding, problem-solving with the mentor, screen sharing, jumping into the work.

Friday

1×1 mentor.

Private call with a mentor close to your sector. Personal tracking, blockers, next module's targets.

Continuous

Open build channel.

Direct access to Esad and Burhan in a private community. The cohort sees each other and builds in the open.

Assessment & policy

Output-driven, not certificate-driven.

The end-of-programme assessment isn't an exam — it's your product, your customers and your numbers. On the final day you present in front of the community and mentor pool.

How we assess.

Each module has a measurable deliverable. Every week you account for it in front of the cohort.

  • Weekly demo + cohort stage (required)
  • 1×1 mentor progress review
  • 5–7 minute showcase on the final day
  • Exit assessment: a live product + paying customer

Pre-requisites.

We're not looking for a technical background. We're looking for the build reflex and openness to the program.

  • You've started something before (project, blog, freelance, side hustle)
  • Turkish-speaking communication
  • Coding experience is not required — we begin with Claude Code
  • Regular cohort attendance and module deliverable commitment

Cohort policy.

Cohorts are kept small. Every application is reviewed personally.

  • Selective intake — ~10% acceptance rate
  • 30-minute intro call after application
  • Decisions usually within 1–3 working days
  • Approved founders get contract + access

Team support.

You're not enrolling in a course; you're getting a team behind you. Direct access to Esad and Burhan, and a network of sector-expert mentors.

  • Direct line to co-founders Esad and Burhan
  • 1×1 mentor close to your sector, every week
  • Open build channel — cohort + team, around the clock
  • Guidance through the steps of incorporating your company

You've read the curriculum. Your move.

A 30-minute intro call to see if you're a fit.

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